Ranking well takes proper groundwork, not guesswork: the right technical foundations, content that answers real questions, and off-page signals search engines actually trust enough to rank you for it.
Whether you're a marketing lead justifying spend to a sceptical board, a founder who wants leads rather than vanity rankings, or an in-house team already stretched thin, you don't need another 47-point audit gathering dust. You need to know what actually moves the needle, and why.
We cover the full picture, from a proper SEO audit and ongoing technical health to local SEO visibility, website migration services that protect your rankings during a rebuild, and health checks that catch problems before they cost you traffic, all through one point of contact who actually picks up the phone.
Our approach to successful projects
Before we touch anything, we get access to what's already there: your analytics, Search Console, whatever tracking exists (properly configured or not), and a plain conversation about what's actually driving the project. Is this a board asking for proof? A launch that quietly killed your traffic? A gut feeling something's wrong but no time to work out what? We also gather the constraints that matter just as much as the goals, budget sign-off processes, internal capacity, any procurement thresholds we need to work within. Nothing gets recommended until we understand both what you're trying to achieve and what you're actually working with.
This is where the SEO audit happens properly. We look at technical health, on-page content, your off-page and backlink profile, and local visibility if it's relevant to how you win business. We're not running a generic checklist and handing you fifty flagged issues with no order. We rank everything by how much it's actually costing you, so a page one traffic problem doesn't sit next to a decorative fix pretending to be equally urgent. You get a clear view of what's broken, what's working, and what to leave alone. This is proper search engine optimisation work, grounded in how real people actually experience your site, not just what a crawler sees, so user experience issues get flagged alongside anything purely technical.
Findings become a plan, not a document that sits in a drawer. We prioritise the fixes that move the needle first, build out a content approach that answers the questions your actual customers are asking, and put together the off-page work needed to build genuine authority rather than borrowed credibility. If a migration or rebuild is part of the picture, this is also where we map it properly so rankings survive the move.
ou'll know what's happening and why, in language you could repeat to your own board without needing us in the room. We explain the reasoning behind every fix, not just the fix itself, so you're not left dependent on us to interpret your own site. If your team needs to understand the basics well enough to spot problems themselves, we'll make sure that happens too.
Search doesn't stand still, and neither do we. Once things are moving, we keep watching: algorithm shifts, changes in how people search, anything that could quietly undo the work. If you rebuild or replatform down the line, we'll be the ones making sure that doesn't cost you the rankings you've built. This is ongoing stewardship, not a project that ends the day the audit's delivered. That increasingly includes how AI search and AI platforms are changing the way people find businesses in the first place, a shift that's reshaping digital marketing generally, not just traditional search engines.
Every project starts with knowing exactly where you stand. Our SEO audit looks at your whole site, technical structure, on-page content, backlink profile, and local listings where they're relevant, and stacks it against what's actually ranking for your target terms right now. You get a plain-English SEO site audit, not fifty pages of red and green traffic lights, that tells you what's costing you rankings and what to fix first.
Think of it as website SEO analysis with a shortlist attached: here's what's wrong, here's what it's costing you, here's what to do about it. No vague scores, no jargon you need us to translate. Just a clear, ranked list of the things that will actually move your rankings, so you're not guessing where to spend your time or your budget.
We'll flag the quick on-page SEO wins that can lift your search results within weeks, alongside the content gaps, content quality and content depth issues that take longer to put right. It's a proper website audit of where your website's SEO actually stands, right down to keyword usage across your key pages.
Rankings aren't decided on your site alone. Off-page SEO covers everything that happens elsewhere that tells search engines, and your prospects, you're worth trusting: the sites linking to you, mentions of your brand, your presence on the directories and platforms your customers actually use.
We build this properly, real relationships and relevant links, not the bulk-bought, spammy kind that can do more harm than good. If your last agency mentioned "link building" and left it there, this is probably the bit they skipped.
We look at who's already talking about you, who should be, and close that gap steadily, in a way that holds up rather than one that gets you penalised eighteen months later. We'll run a proper backlink audit to check backlink health, spot toxic links dragging you down.
Technical SEO is the plumbing: if it's not sound, nothing else you do matters much. We check site speed, mobile performance, crawlability, structured data, redirects and the dozens of smaller things search engines quietly judge you on. Most of this is invisible to visitors, until it's broken, and then it's the reason your best content never ranks.
We fix what's actually causing problems rather than chasing every item on a generic checklist, and we explain what each fix actually changes, in terms you can repeat to your board without having to look up half the words first. That includes page speed and Core Web Vitals, mobile usability and mobile friendliness, because a slow or clunky site on mobile drags down site performance across the board.
We also check your internal links and wider website structure, tidy up URL structures and canonical tags, and make sure your XML sitemaps reflect what's actually meant to be indexed, so a website crawl doesn't turn up pages search engines were never meant to see, and indexation status stays accurate. Meta tags, alt text and schema markup all get checked too, along with social tags, the bits that decide how your pages look in a Google preview or as rich snippets, verified against Google's own Rich Results Test.
Broken links, incorrect page status codes, and security issues like missing security headers all get fixed too, alongside general content optimisation, whatever CMS platforms you're running on. Where it's relevant, we'll also look at user interface issues affecting SEO, and flag which SERP features you could realistically win, backed up with keyword ranking reports you can actually follow.
If your customers are searching for you by area, local SEO is where you win or lose before they've even opened your website. We get your Google Business Profile working properly, sort out inconsistent listings across directories, and build the local signals that get you into the map results people actually click.
This matters most if you rely on footfall, local enquiries or serving a specific region, and it's often the fastest win on this whole list: smaller fixes, quicker results, because the competition for local terms is usually softer than the national ones everyone's fighting over. Getting this right lifts your local search visibility and search performance generally, not just your search engine rankings for one or two terms.
Redesigning or replatforming your site is exactly when rankings quietly disappear, if nobody's watching for it. We plan migrations properly: mapping every URL, redirecting what needs redirecting, checking what's actually indexed against what's changing, and monitoring closely once you go live.
We've seen sites lose most of their traffic overnight because a migration was treated as a design job rather than an SEO one. We treat it as both, so your new site launches without setting your rankings back to where they started three years ago.
Not every site needs a full audit and overhaul. Sometimes you just need to know if anything's quietly broken, a redirect chain nobody noticed, a chunk of pages accidentally blocked from search engines, tracking that stopped firing months ago.
A health check is the quick, regular version, a check-up rather than a full diagnosis, so small issues get caught before they turn into the kind of traffic drop that lands on your desk as an unexplained crisis. We'd rather you heard about a problem from us in five minutes than found it yourself in a quarterly report three months too late.
Consider it a site health check-up rather than a full tech audit, quick enough to run regularly without disrupting anything.
Every project starts with knowing exactly where you stand. Our SEO audit looks at your whole site, technical structure, on-page content, backlink profile, and local listings where they're relevant, and stacks it against what's actually ranking for your target terms right now. You get a plain-English SEO site audit, not fifty pages of red and green traffic lights, that tells you what's costing you rankings and what to fix first.
Think of it as website SEO analysis with a shortlist attached: here's what's wrong, here's what it's costing you, here's what to do about it. No vague scores, no jargon you need us to translate. Just a clear, ranked list of the things that will actually move your rankings, so you're not guessing where to spend your time or your budget.
We'll flag the quick on-page SEO wins that can lift your search results within weeks, alongside the content gaps, content quality and content depth issues that take longer to put right. It's a proper website audit of where your website's SEO actually stands, right down to keyword usage across your key pages.
Rankings aren't decided on your site alone. Off-page SEO covers everything that happens elsewhere that tells search engines, and your prospects, you're worth trusting: the sites linking to you, mentions of your brand, your presence on the directories and platforms your customers actually use.
We build this properly, real relationships and relevant links, not the bulk-bought, spammy kind that can do more harm than good. If your last agency mentioned "link building" and left it there, this is probably the bit they skipped.
We look at who's already talking about you, who should be, and close that gap steadily, in a way that holds up rather than one that gets you penalised eighteen months later. We'll run a proper backlink audit to check backlink health, spot toxic links dragging you down.
Technical SEO is the plumbing: if it's not sound, nothing else you do matters much. We check site speed, mobile performance, crawlability, structured data, redirects and the dozens of smaller things search engines quietly judge you on. Most of this is invisible to visitors, until it's broken, and then it's the reason your best content never ranks.
We fix what's actually causing problems rather than chasing every item on a generic checklist, and we explain what each fix actually changes, in terms you can repeat to your board without having to look up half the words first. That includes page speed and Core Web Vitals, mobile usability and mobile friendliness, because a slow or clunky site on mobile drags down site performance across the board.
We also check your internal links and wider website structure, tidy up URL structures and canonical tags, and make sure your XML sitemaps reflect what's actually meant to be indexed, so a website crawl doesn't turn up pages search engines were never meant to see, and indexation status stays accurate. Meta tags, alt text and schema markup all get checked too, along with social tags, the bits that decide how your pages look in a Google preview or as rich snippets, verified against Google's own Rich Results Test.
Broken links, incorrect page status codes, and security issues like missing security headers all get fixed too, alongside general content optimisation, whatever CMS platforms you're running on. Where it's relevant, we'll also look at user interface issues affecting SEO, and flag which SERP features you could realistically win, backed up with keyword ranking reports you can actually follow.
If your customers are searching for you by area, local SEO is where you win or lose before they've even opened your website. We get your Google Business Profile working properly, sort out inconsistent listings across directories, and build the local signals that get you into the map results people actually click.
This matters most if you rely on footfall, local enquiries or serving a specific region, and it's often the fastest win on this whole list: smaller fixes, quicker results, because the competition for local terms is usually softer than the national ones everyone's fighting over. Getting this right lifts your local search visibility and search performance generally, not just your search engine rankings for one or two terms.
Redesigning or replatforming your site is exactly when rankings quietly disappear, if nobody's watching for it. We plan migrations properly: mapping every URL, redirecting what needs redirecting, checking what's actually indexed against what's changing, and monitoring closely once you go live.
We've seen sites lose most of their traffic overnight because a migration was treated as a design job rather than an SEO one. We treat it as both, so your new site launches without setting your rankings back to where they started three years ago.
Not every site needs a full audit and overhaul. Sometimes you just need to know if anything's quietly broken, a redirect chain nobody noticed, a chunk of pages accidentally blocked from search engines, tracking that stopped firing months ago.
A health check is the quick, regular version, a check-up rather than a full diagnosis, so small issues get caught before they turn into the kind of traffic drop that lands on your desk as an unexplained crisis. We'd rather you heard about a problem from us in five minutes than found it yourself in a quarterly report three months too late.
Consider it a site health check-up rather than a full tech audit, quick enough to run regularly without disrupting anything.
Mhairi Bell, Marketing Director at Gecko
Placeholder - no confirmed SEO case study exists yet for public use. Once one's agreed with a client, this should outline the starting problem, what changed, and the headline result in specific terms: the actual traffic uplift, the actual timeframe, the actual search terms that moved, not a general "we improved their SEO" summary. Real customer stories, once we have permission to use them, would sit well here too.]
Our SEO audit looks at the whole picture: technical health (site speed, crawlability, structured data), on-page content and keyword targeting, your backlink and off-page profile, and local listings if they're relevant to your business. You'll get a plain-English report ranking issues by how much they're actually costing you, not a generic checklist with fifty items and no priority order. If you just want a quick sense-check rather than a full audit, our Health Checks service covers the same ground at a lighter touch, worth mentioning if budget or time's tight right now. Keyword research is part of this too, working out which terms are actually worth targeting before we build anything around them.
Honestly, it depends what we're fixing. Technical issues can shift things within weeks once search engines recrawl your site. Content and off-page work, building authority and relevance, usually takes three to six months before you see it properly in rankings, and longer again for genuinely competitive terms. Anyone promising overnight page-one rankings is either exaggerating or planning something that'll get you penalised later. We'd rather tell you the honest timeline upfront than the exciting one.
On-page SEO is everything on your own site: your content, your page structure, your technical setup, the things fully within your control. Off-page SEO is everything that happens elsewhere that signals trust to search engines, the sites linking to you, mentions of your brand, your presence on relevant directories and platforms. You need both. A technically flawless site with no off-page signals struggles to rank against competitors search engines already trust, and strong off-page work can't rescue a site that's technically broken underneath it.
You can, if it's not planned properly, and it happens more often than you'd think. Rankings usually disappear because URLs changed without redirects, or because nobody checked what had been indexed before the switch. Our Website Migration Services cover exactly this: mapping every page, redirecting what needs it, and monitoring closely once you're live, so your new site launches without setting years of rankings back to zero.
Yes, and it's often the fastest win of everything on this page. If customers are searching for you by location, local SEO covers getting your Google Business Profile working properly, sorting out inconsistent listings, and building the local signals that get you into the map results people actually click before they've reached your website. Have a look at our Local SEO Services page for what's involved in more detail.
It depends on where you're starting from and how competitive your market is. A one-off audit or health check is a fixed, known cost. Ongoing SEO work, technical fixes, content, off-page building, is usually a monthly retainer sized to the work involved, not a flat rate that ignores whether you're in a quiet local market or fighting national competitors for the same terms. We'll give you a proper number once we know what we're actually dealing with, not a range that moves once we've started.
No. A Health Check or a full SEO audit works perfectly well as a one-off, if that's genuinely what you need right now. Plenty of clients start there, see what's actually wrong, and then decide whether ongoing work makes sense. We won't push you toward a retainer you don't need.
In plain English, tied to numbers that actually mean something to your business, traffic, enquiries, rankings for the terms you care about, not a dashboard full of metrics nobody asked for. You'll always know what's changed, why, and what we're doing about it next, without needing us to translate the report for you afterwards. Most of this reporting is built on your existing Google Analytics and Search Console data, so you're not paying for a whole new set of tools just to see what's happening.
Book a free SEO strategy call and tell us what's actually going on, the traffic that's dropped, the board meeting you're dreading, the migration you're nervous about, whatever brought you here. We'll take a proper look and tell you honestly what's worth doing first. Get in touch to arrange a time.
