Ad spend without a straight answer on what it's earning you is just a monthly bill. We build and run pay-per-click campaigns you can actually justify to the board.
Whether you're a marketing lead reporting to a board that scrutinises every line of spend, or a business owner running the ad account yourself between everything else, you want one thing: proof the money's working, not another dashboard full of numbers nobody explains.
As your pay-per-click agency, we manage Google Ads and paid social campaigns end to end, from targeting and ad copy through to the landing pages people actually land on. Nobody hands you a report and disappears until next month. This sits within a wider digital marketing offer too, so if your advertising budgets need to work alongside SEO or content rather than in isolation, that's part of the conversation from day one.
Our approach to successful projects
Before a single ad goes live, we sit down and find out what "working" actually means for your business. Not just the headline goal ("more leads"), but the number behind it: cost per lead you can live with, the deals that matter most, the products or services that need the push. We look at your current ad accounts too, if you've got them, so we understand what's already been tried, what worked, and what quietly burned through budget without anyone questioning it. If you've never run paid ads before, that's fine, we start from your customers and your sales process instead. Either way, we're not touching a keyword or an ad set until we know exactly what result we're aiming at. We'll also look at how paid search fits into your broader campaign management and digital marketing campaigns, rather than treating the ad account as something separate from everything else you're running.
With the goals set, we get into the detail: who your customers actually are, what they're searching for at each stage of deciding to buy, and where your competitors are spending (and wasting) their own budget. We benchmark realistic costs per click and per lead for your market, so the number we bring back isn't a guess plucked from a template, it's grounded in what's actually happening in your search and social landscape right now. This is also where we flag anything that doesn't stack up, a keyword with no real intent behind it, or a platform that isn't where your customers spend their time, before it costs you anything. We'll also weigh up realistic search traffic and targeted traffic for your specific search market, so the plan reflects what's genuinely available for a business like yours, not a number pulled from a template built for a different kind of company.
This is where campaigns get built, properly. Account structure, ad copy that sounds like a person wrote it rather than a template, audience targeting matched to the personas we identified earlier, and conversion tracking set up correctly from day one, not bolted on after the fact. We look hard at where the ads actually send people too. A brilliant ad pointing at a landing page that doesn't convert is money down the drain, so we'll flag landing page issues even if fixing them sits outside this project. Everything launches with tracking already proven to work, not something we cross our fingers about. Account structure includes properly organised ad groups, with ad creative and copy variations built and refined through regular A/B testing, so ad creation isn't a one-off task we do once and leave.
Once campaigns are live, you get reporting that actually tells you something, in language that doesn't need translating. We'll walk you through what's changed, why, and what we're doing next, so you're never staring at a spreadsheet wondering what any of it means for your business. If you need to take numbers to your own board or finance team, we'll help you frame them in language that lands, not just a screenshot of a dashboard. The point isn't to make you dependent on us to understand your own results.
Paid campaigns aren't a launch-and-leave job, they need someone watching and adjusting constantly, which is exactly what we do. Budgets get reallocated toward what's actually converting, underperforming ads get rewritten or paused, and new opportunities get tested as they show up. As spend proves itself, we'll talk honestly about whether it's time to scale up, hold steady, or shift budget elsewhere. And if you ever want to bring management in-house, we'll hand everything over cleanly, accounts, learnings and all, rather than making that difficult on purpose.
As a paid search advertising agency, this is our bread and butter: search, display, and shopping campaigns built and managed inside Google Ads. We handle keyword research grounded in real search intent rather than guesswork, ad copy testing, bid strategy, and negative keyword lists that stop your budget going on searches that were never going to convert.
Account structure is built to make performance visible campaign by campaign, not lumped together so nobody can tell what's actually working. If you've got an existing account with months or years of history, we'll dig into what it's telling us before changing anything, rather than starting again from scratch and losing that data. Ongoing management means daily attention to bids and budget, not a "set it up and check back next quarter" approach.
Where relevant, this includes Performance Max campaigns, Dynamic Search Ads to catch search terms your existing keywords miss, and keeping product feeds accurate through proper feed optimisation, alongside Demand Gen placements across Google Discover and Google Search. We also keep a close eye on Quality Score and targeting & bidding settings throughout, since both affect your cost per click as much as the keywords themselves.
This is Paid Search Management in the fullest sense, covering every part of the ad campaigns that show up on search engine results pages, not just bid management in isolation. For e-commerce businesses, that can mean setting up product listing ads and managing performance across shopping networks and shopping ads specifically, rather than lumping them in with standard search campaigns.
Alongside search, we run paid social campaigns across Meta, matched to wherever your actual customers spend their time rather than wherever's easiest to set up. That might mean Meta for consumer-facing businesses working on brand awareness and retargeting. Creative, copy, and audience targeting are built specifically for each platform rather than reused wholesale from your search campaigns, because a scroll-stopping social ad and a search ad answering a direct query are doing two different jobs.
As pay per click specialists working across both search and social, we make sure budget goes where your customers actually are, not spread thin trying to be everywhere. That covers Meta Ads specifically, along with video advertising and display advertising formats where they suit the objective, and campaigns built for B2B lead generation as well as consumer demand. We'll also fold in Meta platforms like Instagram where your audience genuinely spends time, rather than switching it on everywhere by default.
Before any ads launch, we build out who we're actually trying to reach and what they need to see at each stage of their decision. That means proper audience research, not a single persona sketched from assumption, and a media plan that matches budget to the platforms and formats most likely to convert for your specific business.
We'll also map out the customer journey from first click to final decision, so retargeting and remarketing budget gets spent on people who've already shown real interest, not on cold traffic that's unlikely to come back. Strategy gets revisited as results come in too, this isn't a plan set once and left untouched for the life of the campaign. That includes proper audience segmentation built from first-party data wherever it's available, mapped against the customer lifecycle from first interest through to customer acquisition, so budget follows people at the stage they're actually at rather than treating every visitor the same.
Done well, this should bring customer acquisition costs down over time and build genuine customer engagement, not just a spike in traffic that never comes back.
An ad can be perfect and still lose you the sale if the page it points to doesn't do its job. We review and improve the landing pages your paid traffic actually lands on, looking at page speed, message match between the ad and the page, and how clearly the page asks for the action you actually want (a form fill, a call, a purchase).
Sometimes this means small, specific fixes, sometimes it flags a bigger conversion problem worth solving properly. Either way, we'll tell you honestly what we find rather than quietly working around a page that's costing you conversions every single day it stays live. That can mean landing page design work in its own right, or targeted landing page optimisation on a page that's already live, depending on what's actually holding conversions back.
Most people don't convert on their first visit, so we build remarketing campaigns that bring back the people who've already shown interest, whether that's someone who visited a key page, started a form and didn't finish, or added something to a basket and left.
Audiences are segmented by how close they got to converting, so the messaging changes depending on where they dropped off, rather than showing everyone the same generic ad on repeat. Done properly, this is usually some of the most cost-effective spend in the whole account, because you're talking to people who already know who you are.
Every campaign is tracked against the business outcome that actually matters to you, cost per lead, cost per sale, or whatever number you told us mattered back at the start, not just clicks and impressions dressed up to look like progress. Reporting comes in plain English, on a schedule that suits how often you actually need to check in, with a clear read on what's working, what's not, and what we're changing because of it.
If you need to explain results to your own board or finance team, we'll help build that case in language they'll actually respond to, rather than leaving you to translate a dashboard on your own. We track conversion rate alongside cost, so you can see not just how many people convert but how that's trending over time, backed by attribution systems and offline conversions data where phone or in-person sales are part of your process.
Where campaign automation and Smart Bidding are in play, that's powered by machine learning working through performance data faster than any of us could by hand, but you'll always get the plain-English performance insights behind it, not just raw artificial intelligence output. Automated bidding strategies are reviewed regularly rather than left to run unsupervised.
As a paid search advertising agency, this is our bread and butter: search, display, and shopping campaigns built and managed inside Google Ads. We handle keyword research grounded in real search intent rather than guesswork, ad copy testing, bid strategy, and negative keyword lists that stop your budget going on searches that were never going to convert.
Account structure is built to make performance visible campaign by campaign, not lumped together so nobody can tell what's actually working. If you've got an existing account with months or years of history, we'll dig into what it's telling us before changing anything, rather than starting again from scratch and losing that data. Ongoing management means daily attention to bids and budget, not a "set it up and check back next quarter" approach.
Where relevant, this includes Performance Max campaigns, Dynamic Search Ads to catch search terms your existing keywords miss, and keeping product feeds accurate through proper feed optimisation, alongside Demand Gen placements across Google Discover and Google Search. We also keep a close eye on Quality Score and targeting & bidding settings throughout, since both affect your cost per click as much as the keywords themselves.
This is Paid Search Management in the fullest sense, covering every part of the ad campaigns that show up on search engine results pages, not just bid management in isolation. For e-commerce businesses, that can mean setting up product listing ads and managing performance across shopping networks and shopping ads specifically, rather than lumping them in with standard search campaigns.
Alongside search, we run paid social campaigns across Meta, matched to wherever your actual customers spend their time rather than wherever's easiest to set up. That might mean Meta for consumer-facing businesses working on brand awareness and retargeting. Creative, copy, and audience targeting are built specifically for each platform rather than reused wholesale from your search campaigns, because a scroll-stopping social ad and a search ad answering a direct query are doing two different jobs.
As pay per click specialists working across both search and social, we make sure budget goes where your customers actually are, not spread thin trying to be everywhere. That covers Meta Ads specifically, along with video advertising and display advertising formats where they suit the objective, and campaigns built for B2B lead generation as well as consumer demand. We'll also fold in Meta platforms like Instagram where your audience genuinely spends time, rather than switching it on everywhere by default.
Before any ads launch, we build out who we're actually trying to reach and what they need to see at each stage of their decision. That means proper audience research, not a single persona sketched from assumption, and a media plan that matches budget to the platforms and formats most likely to convert for your specific business.
We'll also map out the customer journey from first click to final decision, so retargeting and remarketing budget gets spent on people who've already shown real interest, not on cold traffic that's unlikely to come back. Strategy gets revisited as results come in too, this isn't a plan set once and left untouched for the life of the campaign. That includes proper audience segmentation built from first-party data wherever it's available, mapped against the customer lifecycle from first interest through to customer acquisition, so budget follows people at the stage they're actually at rather than treating every visitor the same.
Done well, this should bring customer acquisition costs down over time and build genuine customer engagement, not just a spike in traffic that never comes back.
An ad can be perfect and still lose you the sale if the page it points to doesn't do its job. We review and improve the landing pages your paid traffic actually lands on, looking at page speed, message match between the ad and the page, and how clearly the page asks for the action you actually want (a form fill, a call, a purchase).
Sometimes this means small, specific fixes, sometimes it flags a bigger conversion problem worth solving properly. Either way, we'll tell you honestly what we find rather than quietly working around a page that's costing you conversions every single day it stays live. That can mean landing page design work in its own right, or targeted landing page optimisation on a page that's already live, depending on what's actually holding conversions back.
Most people don't convert on their first visit, so we build remarketing campaigns that bring back the people who've already shown interest, whether that's someone who visited a key page, started a form and didn't finish, or added something to a basket and left.
Audiences are segmented by how close they got to converting, so the messaging changes depending on where they dropped off, rather than showing everyone the same generic ad on repeat. Done properly, this is usually some of the most cost-effective spend in the whole account, because you're talking to people who already know who you are.
Every campaign is tracked against the business outcome that actually matters to you, cost per lead, cost per sale, or whatever number you told us mattered back at the start, not just clicks and impressions dressed up to look like progress. Reporting comes in plain English, on a schedule that suits how often you actually need to check in, with a clear read on what's working, what's not, and what we're changing because of it.
If you need to explain results to your own board or finance team, we'll help build that case in language they'll actually respond to, rather than leaving you to translate a dashboard on your own. We track conversion rate alongside cost, so you can see not just how many people convert but how that's trending over time, backed by attribution systems and offline conversions data where phone or in-person sales are part of your process.
Where campaign automation and Smart Bidding are in play, that's powered by machine learning working through performance data faster than any of us could by hand, but you'll always get the plain-English performance insights behind it, not just raw artificial intelligence output. Automated bidding strategies are reviewed regularly rather than left to run unsupervised.
Steph Swift, Marketing Manager at Gecko
[No confirmed case study currently exists for this service. Section held as a placeholder until real client results are available and cleared for use.]
A paid search advertising agency manages the ads that appear when someone searches on Google, along with related paid social advertising on platforms like Meta and LinkedIn. That covers everything from keyword research and audience targeting to writing the ads themselves, setting budgets and bids, tracking what happens after someone clicks, and adjusting the account constantly based on what's actually converting. The aim isn't just to get clicks, it's to get clicks that turn into leads or sales at a cost that makes sense for your business. Done well, it should feel less like buying advertising and more like having someone constantly testing and improving how you turn ad spend into results. Some people call this PPC marketing, others call it search engine advertising, but whatever the label, the job's the same: building conversion-focused campaigns rather than ones optimised purely for traffic volume. Unlike some PPC agencies who focus purely on the ad account and stop there, we look at what happens after the click too.
We're not a PPC-only shop running the same playbook for every client. Paid search and paid social sit alongside SEO, content, and web development here, which means we can look at the whole picture, your ads, your landing pages, your site's technical health, rather than optimising one part in isolation while ignoring the rest. We're also upfront about what's realistic before you commit budget, and we report in plain English rather than dashboards you need someone else to interpret. If a campaign isn't working, we'll tell you why and what we're doing about it, not just keep billing while hoping it improves.
Most of our work sits across Google Ads (search, display, and shopping) and paid social on Meta, chosen based on where your actual customers spend their time rather than defaulting to whatever's easiest to set up. For B2B businesses, that's often a heavier weighting toward Google Ads. For consumer-facing businesses, Meta tends to play a bigger role, particularly for retargeting people who've already shown interest. We'll talk through which platforms make sense for your business specifically during the early stages of working together, rather than assuming one size fits all.
It genuinely depends on your industry, how competitive your keywords are, and what result you're chasing, so we won't pretend there's a single figure that fits everyone. What we will do is give you a realistic number early on, based on real benchmarks for your market, rather than a vague range that could move significantly once we're into the account. If a proposed budget doesn't stack up against what you're trying to achieve, we'll say so before you commit anything, not after the first invoice lands.
Paid search can start generating clicks and traffic almost immediately once campaigns go live, but meaningful, reliable results, the kind you'd want to report upward, usually take a few weeks to settle as we gather enough data to see what's actually converting and adjust accordingly. Paid social campaigns, particularly retargeting, often show returns a little faster since they're reaching people who already know your business. We'll give you a realistic timeline specific to your account rather than a generic promise, and you'll see progress in reporting throughout, not just at some arbitrary finish line.
Yes. The ad accounts and any tracking set up belong to you, not us, and you'll always have access to see exactly what's running and what it's costing. If you ever want to bring management in-house or move to a different agency, we'll hand everything over cleanly rather than making that deliberately difficult. Owning your own data and accounts is basic good practice, not something that should need asking for.
That depends on what suits how you work. Some clients want a monthly deep dive they can take to their board, others want a lighter, more frequent check-in. We'll agree a schedule that fits your business early on, and whatever the cadence, reports are written in plain English focused on the numbers that actually matter to you, not a generic export of clicks and impressions.
Yes, and we'd usually recommend it if your customers spend meaningful time on Meta. Running search and social together lets us build proper retargeting between the two, catching people who searched but didn't convert with a social ad later, rather than treating each platform as a separate, disconnected budget. As pay per click specialists working across both, we look at the account as a whole rather than optimising one platform while ignoring what's happening on the other.
That's genuinely common, and it doesn't mean there's no role for us. Plenty of clients keep strategy or content in-house and bring us in specifically for paid search and paid social management, where day-to-day account attention is easy to lose to everything else on a marketing team's plate. We'll work alongside your existing team rather than around them, reporting into whoever needs visibility and staying out of the way of anything that isn't ours to run. If you'd like to talk through what that split could look like for your business, get in touch and we'll figure out where we're most useful.
