Make your Google Business Profile work as hard as your best salesperson.
Half the businesses beating you on Google Maps aren't better than you. They're just better managed. Our google my business management service keeps your profile accurate, and active.
For Marketing Leads, Practice Managers & Business Owners
You don't need another dashboard. You need people to find you.
Whether you're the only marketing person in the building, running the front desk of a growing practice, or the owner who ends up doing it all, you didn't sign up to become a Google Business Profile expert. You just need customers to find the right hours, the right number and the right you.
Our google my business management service covers setup, categories, posts, photos and reviews, the lot. We keep it current every month so it never quietly goes stale, and you get a straight answer on whether it's actually bringing in calls. We also keep your business information consistent across Google Search and Maps, so nothing contradicts itself between the two. That's what proper Google Business Profile management actually looks like, not a Business Profile you set up once and never open again.
Why Teams come to us?
"Nobody's touched our profile since we set it up."
We treat your listing as ongoing profile monitoring, not a one-off google business profile setup. Regular updates, fresh posts and accurate hours keep it working long after launch.
"We're invisible on Google Maps against our competitors."
We get your categories, service areas and attributes properly filled in and aligned to how customers actually search, so you show up in the map pack (Google's 3-pack) instead of page two.
"Bad reviews just sit there, unanswered, for weeks."
We respond to every review in your voice, with your approval before anything goes live. As part of The Gecko Way, we also watch for spam among your Google reviews.
"I've no idea if any of this is working."
You get plain-English monthly reporting so you can see the impact rather than take our word for it.
The Gecko Way™
Our approach to successful projects
Before we touch a single field on your profile, we find out how customers are actually searching for you, and what your current listing is or isn't showing them for. That means pulling your existing Google Business Profile data (if you have one), checking your categories against your competitors', reviewing your current reviews and response history, and understanding your service area properly, especially if you cover multiple sites, branches or a wide geographic patch. For businesses starting from scratch, this stage is about the basics: confirming the right business name, address and phone details, and making sure nothing about the account setup will cause verification problems further down the line. We'll also confirm who currently has admin access on the Google Account behind your listing, and sort out proper role management if more than one person needs to make changes.
We compare what we've found against who's actually winning your local map pack results right now, and work out why. Sometimes it's a categories mismatch. Sometimes it's a competitor posting weekly while you've not posted since the profile was claimed. Sometimes it's reviews: not the star rating, but the fact nobody's responded to a single one in a year. We flag exactly where you're losing ground and why, in terms that make sense to you, not a wall of jargon. You'll know precisely what's fixable quickly and what needs a longer, steadier push. That includes being honest about which local SEO strategies genuinely move the needle for your specific market, since Google's local search algorithms shift often enough that yesterday's advice doesn't always hold. We also look at whether organic traffic and organic growth from local search are trending the right way, not just whether the profile looks tidy on the surface.
This is where the actual google business setup or clean-up happens. We build out your categories, services, attributes and business description properly, upload and organise photos that actually represent the place customers will walk into, and set your service areas to match where you genuinely operate. If you're starting fresh, we handle the full google my business setup and verification process end to end, so you're not the one stuck on hold with Google support. If you're inheriting a neglected profile, we clean it up field by field rather than starting again, keeping any review history and performance data intact. Either way, we double check your business name, address and phone number match exactly everywhere they appear, what's known in the trade as NAP consistency, and handle any Google verification codes and confirm your email address on the account so nothing bounces back later. This is proper listing management from the ground up, matching business names, addresses and hours field by field, what's sometimes called listing synchronisation when you're doing it across more than one profile.
We don't disappear once the profile looks right. Every month, you get a plain report on calls, direction requests, website clicks and profile views, so you can see whether local search is actually sending you customers rather than just hoping it is. We explain what moved and why, whether that's a seasonal dip, a new competitor post, or a review that needed a response. If your board or manager wants proof this is worth the spend, you'll have real numbers to show them, not a vague claim that "local SEO is important." If you ever want to see it for yourself, we'll walk you through your own Google Business Profile Manager dashboard too. Whether you think of it as full Google Business Profile management or a lighter-touch GBP Management Service, the reporting works the same way, and it always includes how your Google Posts are actually performing, not just whether they went out on time.
Your profile stays yours. We never lock you out of your own account, and if you ever want to bring management in-house or move agencies, you take everything with you: full posting history, review responses, photos, the works. What we do provide, for as long as you want us, is one less thing on your plate. Reviews get answered on time. Posts go out regularly. Hours get corrected the moment they change. You get to focus on running the business, while we make sure the internet knows it's open. You never need to hand over your personal sign in either; we just ask to be added as a manager on your Google Account, not given the keys to it. If more than one person on your team needs access, role management stays flexible too, so nobody's stuck waiting on a single login.
What's Included in Google My Business Management
Profile Setup & Verification
If you're starting from nothing, we handle the entire google my business setup, from creating the listing correctly the first time to getting you through Google's verification process without the usual back-and-forth. That means the right business categories from day one, accurate address and service area details, and a phone number and website link that actually work.
Verification hiccups (a postcard that never turns up, a phone verification that fails) are one of the most common reasons businesses give up halfway through. We chase it through to completion, so you're not the one stuck troubleshooting a Google support ticket on your lunch break. For a brand new business, we also make sure your opening date and business name are set correctly from day one, before your first customer ever searches for you.
Getting business names and details right at this stage matters, since Google Search shows exactly what's on your profile, warts and all, from the moment it goes live. This is the foundation of good listing management, and it's exactly the same process whether you've got one profile or a dozen Google Business Profiles to launch, whether you think of it as a full setup or a smaller GBP services job.
Profile Optimisation
A profile that's technically live isn't the same as one that's actually working. We go through every field: primary and secondary categories, service and product listings, business description, attributes (wheelchair access, appointment-only, whatever's genuinely true of you), and opening hours including holiday exceptions. Small details matter more than people expect here. The wrong primary category alone can mean you never show up for the searches that actually convert.
We also make sure your profile is consistent with your website and any directory listings, since Google quietly checks for that consistency when deciding how much to trust and rank you. Where relevant, this also covers adding a menu or services list, switching on online booking, and linking your social media links properly. General profile info gets the same treatment, and where it suits your business, we'll switch on engagement features like Q&A or messaging too.
This is where NAP consistency really gets tested, since a profile can look complete while still quietly disagreeing with your website on the details that matter.
Review Management & Response
We monitor your reviews daily and respond to every single one, not just the glowing five-star ones. A thoughtful reply to a fair complaint often does more for trust than another good review, and an unanswered bad review left sitting for months tells every future customer that nobody's paying attention.
We write every response in your voice, flag anything that needs your input before we reply, and keep a running record of what's being said about you so patterns (a recurring complaint, a common compliment) get spotted and acted on rather than lost in the noise. We also flag any customer reviews that clearly breach Google's own guidelines, whether that's spam or something posted by a competitor, so it can be reported properly rather than left to sit there. That's ongoing spam monitoring built into the job, not a once-a-year clean-up.
Posts & Updates
Google rewards profiles that stay active, and customers notice a listing that looks abandoned. We publish regular posts covering offers, new services, events, and general updates, timed and written to actually get read rather than filling a quota. This also covers keeping the basics correct as they change: updated hours around holidays, a temporary closure notice, a new phone number after a move.
None of this needs to land on your desk. You tell us what's changing, and we make sure your profile reflects it before a customer turns up to a locked door. What Google calls Google Posts sit directly on your profile in Search and Maps, so they're one of the easiest ways to reach someone who's already looking for you right now. Small, regular photo and content updates do the same job in the background, and if your opening date or hours change with the seasons, we'll make sure that's reflected before anyone turns up to find out the hard
Photo & Media Management
Listings with good, current photos get significantly more direction requests and calls than ones without, and customer-uploaded photos left unchecked can genuinely misrepresent your business. We manage your photo library properly: uploading fresh, accurate images of your premises, team and work, organising them so the best ones show first, and flagging or requesting removal of anything unhelpful that's been added by the public.
If you've got a specific look or brand standard to maintain, we work to that rather than uploading whatever's easiest. Well-managed photos and videos are often the first thing a customer sees when they open the Google Maps app, sometimes before they've even looked at your website.
What's Included in Google My Business Management
Profile Setup & Verification
If you're starting from nothing, we handle the entire google my business setup, from creating the listing correctly the first time to getting you through Google's verification process without the usual back-and-forth. That means the right business categories from day one, accurate address and service area details, and a phone number and website link that actually work.
Verification hiccups (a postcard that never turns up, a phone verification that fails) are one of the most common reasons businesses give up halfway through. We chase it through to completion, so you're not the one stuck troubleshooting a Google support ticket on your lunch break. For a brand new business, we also make sure your opening date and business name are set correctly from day one, before your first customer ever searches for you.
Getting business names and details right at this stage matters, since Google Search shows exactly what's on your profile, warts and all, from the moment it goes live. This is the foundation of good listing management, and it's exactly the same process whether you've got one profile or a dozen Google Business Profiles to launch, whether you think of it as a full setup or a smaller GBP services job.
Profile Optimisation
A profile that's technically live isn't the same as one that's actually working. We go through every field: primary and secondary categories, service and product listings, business description, attributes (wheelchair access, appointment-only, whatever's genuinely true of you), and opening hours including holiday exceptions. Small details matter more than people expect here. The wrong primary category alone can mean you never show up for the searches that actually convert.
We also make sure your profile is consistent with your website and any directory listings, since Google quietly checks for that consistency when deciding how much to trust and rank you. Where relevant, this also covers adding a menu or services list, switching on online booking, and linking your social media links properly. General profile info gets the same treatment, and where it suits your business, we'll switch on engagement features like Q&A or messaging too.
This is where NAP consistency really gets tested, since a profile can look complete while still quietly disagreeing with your website on the details that matter.
Review Management & Response
We monitor your reviews daily and respond to every single one, not just the glowing five-star ones. A thoughtful reply to a fair complaint often does more for trust than another good review, and an unanswered bad review left sitting for months tells every future customer that nobody's paying attention.
We write every response in your voice, flag anything that needs your input before we reply, and keep a running record of what's being said about you so patterns (a recurring complaint, a common compliment) get spotted and acted on rather than lost in the noise. We also flag any customer reviews that clearly breach Google's own guidelines, whether that's spam or something posted by a competitor, so it can be reported properly rather than left to sit there. That's ongoing spam monitoring built into the job, not a once-a-year clean-up.
Posts & Updates
Google rewards profiles that stay active, and customers notice a listing that looks abandoned. We publish regular posts covering offers, new services, events, and general updates, timed and written to actually get read rather than filling a quota. This also covers keeping the basics correct as they change: updated hours around holidays, a temporary closure notice, a new phone number after a move.
None of this needs to land on your desk. You tell us what's changing, and we make sure your profile reflects it before a customer turns up to a locked door. What Google calls Google Posts sit directly on your profile in Search and Maps, so they're one of the easiest ways to reach someone who's already looking for you right now. Small, regular photo and content updates do the same job in the background, and if your opening date or hours change with the seasons, we'll make sure that's reflected before anyone turns up to find out the hard
Photo & Media Management
Listings with good, current photos get significantly more direction requests and calls than ones without, and customer-uploaded photos left unchecked can genuinely misrepresent your business. We manage your photo library properly: uploading fresh, accurate images of your premises, team and work, organising them so the best ones show first, and flagging or requesting removal of anything unhelpful that's been added by the public.
If you've got a specific look or brand standard to maintain, we work to that rather than uploading whatever's easiest. Well-managed photos and videos are often the first thing a customer sees when they open the Google Maps app, sometimes before they've even looked at your website.
"I like sitting down at the end of the month and being able to show a client exactly what's changed on their profile, every review answered, every category checked, nothing left sitting there."
Steph Swift, Marketing Manager at Gecko
Local Search Case Study
A national charity came to us with a profile that hadn't been touched since it was first claimed, wrong opening hours, no recent posts, and a handful of unanswered reviews dragging their rating down. We rebuilt the listing properly, cleared the review backlog, and got a consistent posting schedule running. Within a few months, direction requests and calls both showed a clear upward trend against the previous quarter.
Metric: 76% increase in direction requests within three months
They're the same thing. Google rebranded "Google My Business" to "Google Business Profile" a while back, but a lot of people still search and talk about it under the old name, so you'll see both terms used, including on this page. The tool, and what we do with it, hasn't changed. You'll also sometimes see it shortened to GBP, short for Google Business Profile, so "GBP services," "GBP Management Service" and "google my business management service" all mean exactly the same thing.
No. Your profile and your website are separate, though they work better together. We can start a google business setup or clean-up straight away regardless of what your current website looks like, and we'll flag if inconsistencies between the two are actively working against you. Keeping your business information the same in both places also means Google Search has one clear answer to give, rather than two conflicting ones.
No. The listing stays registered to your business, not to us. We work as an additional manager on the account, not the owner of it, and if you ever want to move to another agency or bring it in-house, everything, including review history and photos, moves with you. We're simply added as a manager on your Google Account, with the role management set so you decide exactly what access we have.
Small technical fixes, like a wrong category or missing hours, can show movement within weeks. Building genuine authority in your local area, more reviews, more consistent posting, stronger rankings against established competitors, is a steadier process, usually a few months before it's clearly measurable rather than anecdotal. We'll tell you honestly which category a given issue falls into rather than promising overnight results. Regular Google Posts and an accurate opening date help from day one, but the slower wins (rankings, review volume, organic traffic) build over months, not days.
We respond to them with responses you approve, properly, rather than ignoring them or firing off a defensive reply. A fair, calm response to a legitimate complaint often reassures future customers more than another five-star review does. If a review breaches Google's own policies (fake, abusive, clearly not a real customer), we'll flag it for removal through the proper channels, though that process is entirely at Google's discretion and isn't guaranteed. This is also where our regular spam monitoring earns its keep, catching a run of suspicious Google reviews before they do real damage to your rating.
Yes. Multi-location and multi-branch management is exactly the kind of thing that quietly falls apart without someone dedicated to it, hours drift out of sync, one branch gets all the reviews replied to and another gets none. We manage all your locations consistently from one place, keeping location settings and listing details synchronised across every one of your Google Business Profiles, so no branch quietly falls behind the others. Each of those Google Business Profiles gets its own checklist too, covering opening dates, categories and hours branch by branch.
Related, but not the same thing. Google Business Profile management is specifically about how you appear in local search and Google Maps results. It works alongside broader website SEO rather than replacing it, and the two genuinely do reinforce each other, but if your goal is purely local visibility, this service on its own does a lot of the heavy lifting. Even smaller details, like your social media links being correct on your profile, feed into this rather than sitting completely separate from it.
It happens more often than people expect, usually down to inconsistent address details, a policy breach nobody was aware of, or a competitor filing a false complaint. We can look into why it happened and manage the reinstatement process, though we'll be upfront if a case looks genuinely difficult before taking it on. This kind of reinstatement assistance usually means working through the proper process via Google's own Help Center, rather than just resubmitting and hoping.
We agree the scope and cost upfront, so you're not left justifying a moving number to whoever signs off your budget. If something outside that scope comes up, like a suspension needing extra work, we'll tell you before doing it, not after it's already on the invoice. This applies whether you're after full google my business management or something more narrowly scoped as one-off GBP services. Either way, whether you call it a full Google Business Profile management package or a smaller GBP Management Service, the pricing structure works the same.
Get in touch for a free consultation and we'll take a look at your current profile, or lack of one, and talk through what an initial google business profile setup or clean-up would actually involve for your business.
